Whole Earth Catalog

At its surface, the Whole Earth Catalog simply appears to fit its name: A book that sells products that pertain to living in various places on earth. But its contents contain deep, spiritual undertones that uplift the self and applaud independence. Without even focusing on the detail in some of its products descriptions, the Whole Earth Catalog's humor runs rampant throughout its publications. This trait breaks the mold from the more serious, business like tone of most other mainstream catalogs. The Whole Earth Catalog's ability to make jokes makes it more personal to the reader, making its humor an undeniable part of its message of self growth and preservation. Besides this small token of reliability, the products it offers are extremely unconventional, but are useful for humans in a varied amount of situations. From dessert moccasins to technological convenience , the catalog provides one common product: the product of freedom. As such, these products preserve a genuine uplifting of self by assisting humans in dealing with the earth on their own, mixing nature-based hippie culture as well as the rebellious hacker spirit of the time.