The Ever Quirky Google

Of course, our class has look at a number of communities, but the most interesting one seems to be the Google team. It's unorganized and relatively friendly-- characteristics not usually synonymous with companies trying to make it big. However, Google's beginnings were kept alive by one binding factor:innovation. Normally, communities, especially ones formed in the context of business, stay afloat because of strict organization. Google, however, used their drive and imagination flowing to keep the community within the business, and therefore the business itself, strong and in working order. Even through the chaos of the actual workplace, Edwards even sees that innovation keeps the operation going. From marketing the company via philanthropic means to brainstorming the layout of the website, innovation has been the key tool to make google truly thrive.